In today's real estate. agents find themselves competing against the giants - Zillow, Realtor.com, as well as with fellow agents. It's more critical than ever to stand out as an agent that has a Unique Value Proposition (UVP). This best-selling book explains the difference between a 'given' - something that all clients expect from an agent, and a true value proposition. 

Follow the steps to create YOURS! Lots of 'how-tos' and examples are provided, including those from 20+ top agents around the country. Your UVP is most often derived from what you already know, and is often free. Uncover your true potential and take your career to the next level.Contributors include giants of the industry from different fields and agencies. Learn from:

Adrienne Lally, Ashley Wilson, Brittany Purcell, Chris Heller, Christopher McNamara, Dan Ihara, Graham MacKenzie, Holli McCray, Jessica Estrada, Kristan Sapp Cole, Laurel Starks, Mark Ramsey, Marti Hampton, Matt Wagner, Mike Hicks, Mike Kranz, Nick Shivers, Patty Harron, Pedro Casanova, Ruth Johnson, Tyler Elstrom, Kathy Glasgow Oaks, and Matt Wagner
Contents include: 
What is a Unique Value Proposition (UVP)?
The Test for a UVP
Why it is critical to have a UVP
Allstar Value Propositions
12 ways to determine your UVP 
 
An Overview of The Programs
 
Love It or Leave It Guarantee: free (and then discounted) commissions for a Buyer who needs to turn around and sell their home, for up to 10 years.
 
Homes For Heroes: a Program of giving, providing rebates for community workers, including: Police, Firefighters, Teachers, Healthcare Professionals, Military and Veterans.
CPO: Certified Pre-Owned Program: Sellers get an Appraisal and an inspection upfront, and offer a home warranty to the Buyers.
 
Listing Storyboard: a landing page for a listing that features a Walking-Tour Video, an interview with the Sellers, and comments from friends and family. It can also be utilized as a landing page for a geographic area, a restaurant or any other business.
 
Walking-Tour Videos: producing videos that capture the lifestyle of the home; includes a Memories Video that captures your Seller's memories of the home, for posterity.
 
Coming Soon: a way of marketing listings before they are on the MLS, where permitted.
Radio and Broadcast: a platform for sharing your real estate general knowledge.
 
Priority Buyers and Sellers: Programs to help your Buyers and Sellers get organized, often before even meeting with them face-to-face.
 
Sell For Free / Buy New: useful for Sellers of a home who are looking to purchase a new home with your preferred builders.
 
Land Sales: a way of providing more marketing, should you decide to carry bare-land listings.
 
Lease Option: methodology for making a lease option more palatable for all parties.
 
Estate Planning: what to do in a sensitive environment, when a family death occurs, and more than one party may be involved in the sale of the property.
 
Divorce: treating the parties involved with sensitivity, and applying a system to make sure that the sale is treated as fairly as possible.
 
Mike Hicks' - The Promise: wrapping up the Programs with a system of delivering on a promise to give first rate service, and receiving referrals based on your impeccable service.
 
 
How The Book Is Organized
 
Chapter 1: Finding Your Unique Value Proposition, helps you better understand the UVP concept by exploring and identifying what is unique about you - what you love to do, and what you are passionate about - and tying that into your real estate business. 
Chapter 2: AllStarCertified's UVP Programs address the process first, as a foundation for how you conduct your business. Each Program addresses a customer issue Ro and other agents have experienced along the way.
 
Chapter 3: About the Author - Where the Perspective Came From, shares more details about Ro's life and work experiences, and insight into where many of my perspectives stemmed from.