And why wouldn't they!
Expired sellers are ticked off their home didn't sell. The last thing they want is to go through all of those showings again, or have to fix the items that caused their last deal to drop out. For Sale By Owner (FSBO) sellers are often eager when they first list, and they're excited to hear from agents who respect their choice to try selling independently. However, 92% of FSBOs eventually end up listing with an agent. This statistic means there's a tremendous opportunity for you to win their business—especially if you approach with the right strategy.
Weekly Follow-Up Is Key, But Timing Matters
While many agents call FSBOs the first week their listing appears, the most critical period, or "red zone," is weeks 3-6. During this time, FSBO sellers are more open to professional help if they haven't yet sold their home. A successful FSBO follow-up system involves weekly contact through a blend of drip emails, texts, and personal calls. Consistency is key, and by staying top of mind, you'll have a great chance of securing the listing—potentially one in every three FSBOs you approach.
Crafting Your First Touchpoint
The first time you contact a FSBO seller, make a memorable impression by complimenting their home and validating their efforts: “You have a fantastic home, and there’s no reason you can’t sell it on your own.” This isn’t the typical agent pitch, and it shows respect for their choice, building rapport that helps keep the door open for future conversations.
Present Your Offer as a "Back Pocket" Option
While you may hear a “no” early on, suggest they keep your cash offer “in their back pocket,” just in case they don’t find a buyer on their own. This approach keeps the conversation light while setting the stage for future follow-ups. When they’re ready for more help, your respectful persistence will stand out against others who pushed too hard too fast.
The Power of Consistency
The magic formula is consistency: by following up thoughtfully each week, you’ll be the agent they turn to when they decide to list. Buck the standard scripts, add value in each interaction, and stay in the game. In a matter of weeks, you’ll start converting FSBO leads into listings, simply by standing out from the crowd.
You are different - you have an full market value cash OFFER - you are not merely offering to list their home.
2/3 of sellers get more with our full market value cash offer at www.CashCPO.com than with a traditional listing. And you get paid to write the offer, AND you get the listing.
Imagine being able to call and say: "Good morning Ms Expired, my buyer Mr *** sent me your home this morning, and would like to make an offer at [insert expired price]. What's that? Why didn't I sell it when it was listed? I just became certified as the exclusive CashCPO expert in this area so now I am able to bring it." 74% appointment conversion
Nervous about spending money in this softening market? It costs $25 a month to get started with an exclusive zip. Join 1200 agents (at Jan 2023) and provide another option for your sellers. Once you lock in that zip, it is exclusive to you. You can still write on zips around you, as you are now a CashCPO member.
"Good morning Mr FSBO, my buyer Mr *** sent me your home this morning, and would like to make an offer at [insert fsbo price]. 94% appointment conversion.
If you currently have listings - go ahead and demand a full market value cash offer at the button. Sellers often complain that we don't bring in buyers - go ahead and get them an offer! Make sure you put all the details in there. Or - start with a $25 zip and until agents own the others around you, write offers daily on expired, fsbos, ready to list, home value requests.... and claim this as your own as a CashCPO expert. Lots of - training self-paced, free and available online, as well as live coaching calls every week.
All the drips are written for you, social media posts done for you! Private Facebook Group where you can ask questions any time, and our Chief Coaches and CEO are standing by to help you. This is an exceptionally generous community as everyone is protected by their exclusive zip codes, so no one is competing!
AND - our full market value cash offer is so powerful in so many niches:
👉 Real Estate Agents - This is for you if you have a talent and a servant heart for working with: 🔥 SENIORS, 🔥 BANKS, 🔥 BUILDERS, 🔥 ESTATES, 🔥 DIVORCE CLIENTS, 🔥RELOCATION, 🔥 SHORT TERM RENTALS (STR), 🔥 FSBO, or 🔥EXPIRED LISTINGS
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